There is a general agreement in the academic as well as policy circles, as early as in 1998, that with the advancement of Internet, its allied technologies and wide-range of applications, there will be a change to the “various facets of our society in very fundamental ways as we move into our 21 st century” (Castells 1998). Perhaps, one of the most significant and noticeable of all the changes brought about by the Internet, could be the emergence of a digital economy. The emergence of a digital economy in the contemporary world is “evidenced by the growth of Internet-based businesses for the delivery of goods and services on a global scale” (Sui and Rejeski 2002). The aim of this article is to discern the potential ecological impacts associated with the emergence of digital economy in our contemporary society.