By Saikat Banerjee & Bibek Ray Chaudhuri, The authors are Professor and Associate Professor, respectively, at Indian Institute of Foreign Trade-IIFT, Kolkata.
Issue - The Election Special Issue
Date - 1st October 2018
Analysis of voter choice is essential for influencing and predicting voting behaviour. This paper studies the newspaper reading habit of voters and the manner in which it engages the voters and influences the outcomes.
Choice of political party is an important decision a citizen faces in a democracy. Periodic elections at various levels, involving various political parties and their candidates provide the opportunity to exercise this choice. For political parties, analysing voter choice and behaviour is becoming inevitable. The issue assumes importance as a large amount of money is spent by major political parties to market their party to the voters. Political parties are thus deeply interested in gaining insights about factors that influence...