Media Influence

Newspaper & Voting Behaviour: A Perspective on Kolkata

25.00

Author: Saikat Banerjee & Bibek Ray Chaudhuri, The authors are Professor and Associate Professor, respectively, at Indian Institute of Foreign Trade-IIFT, Kolkata.

Issue : The Election Special 

Date : 1st October 2018

Category:

Description

Analysis of voter choice is essential for influencing and predicting voting behaviour. This paper studies the newspaper reading habit of voters and the manner in which it engages the voters and influences the outcomes.

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