Considering the requirements of households for communication, the increase in expenditure and its current share in households’ consumption basket is extremely noteworthy.
Abstract: Consumption is one of the key indicators of the economy’s performance. Since India has been experiencing relatively higher growth and resultant change in household income distribution, consumption pattern too has altered over the last decade or so.
Author is Director, Economic Research, Nielsen, New Delhi. Dripto.Mukhopadhyay@nielsen.com
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